2-6 Future Trends in Television Broadcasting Engineering

Future Trends in Mechatronic Engineering

1. The Importance of Technological Innovation for Economic Progress Over the past 50 years, technological innovation (see Figure 1) has accounted for over one-third of the growth of the largest economy, the USA, in the world. The pace of innovation around the developed world is increasing dramatically in recent years owing to technological developments in communications, computerization, the In...

Terrestrial Television Broadcasting in Bands above 2 Ghz

Experimental amplitude-modulation terrestrial television broadcasting systems in Band 10 at 12 GHz have been set up in the Federal Republic of Germany [CCIR, 1974-78a], in the Netherlands [CCIR, 1974-78b], and in Switzerland [CCIR, 1974-78c] for system G, and in Japan for system M [CCIR, 1974-78d and e]. Further, an operational station for the same broadcasting system has been working in Japan ...

Digital Terrestrial Television Broadcasting (DTTB)

A report on the digital terrestrial television broadcasting system (ISDB-T: Integrated Services Digital Broadcasting-Terrestrial) was presented to the Minister of Post and Telecommunication by the Telecommunications Technology Council (TTC) in May 1999 after the largescale field trials conducted by the Association of Radio Industries and Businesses (ARIB). At the ITU-R Study Group 11 Meeting in...

Advertising Revenue Optimization in Live Television Broadcasting

In live broadcasting, the break lengths available for commercials may not always be fixed and known ex ante (e.g., strategic and injury time-outs are of variable duration in live sport transmissions). Because advertising represents a significant share of the broadcasters’ revenue, broadcasters actively manage that revenue by jointly optimizing their advertising sales and scheduling policies. We...

Competition, Regulation, and Performance in Television Broadcasting